Komoco Motors, the official distributor for Hyundai, unveils the first ever Hyundai Motor Squad with Mediacorp OOH Media to introduce Hyundai’s first hybrid technology, the IONIQ. Bringing the Hyundai showroom experience out to the streets, the Hyundai Motor Squad is a roving convoy comprising a 24-footer transformer truck from Mediacorp OOH Media and 6 cars from 4 of Hyundai’s iconic models. Wrapped in striking decals, the 4 models includes: Elantra, Sante Fe, Tucson and Sonata.
Augmenting the Hyundai Motor Squad branding livery on the 24-footer transformer truck, a LED screen was mounted onto the exterior of the truck. As the convoy roves around, stills of Hyundai’s various car models are screened. To create an immersive experience, video clips and VR experiences are available on the truck. They also get to test drive different cars on showcase during the activations, maximizing engagement and interactivity.